A Brochure Website for your Organisation

In normal parlance, a brochure website refers to the ‘traditional’ type of website, consisting of defined pages filled with content. From a few pages meant as a ‘calling card’ to a complete information catalogue of products or services. These sites will have little or none in the way of direct e-commerce capabilities but will include full contact details with either a ‘live’ email address or even better, a secure contact form. Often used to establish an immediate presence on the internet, once established these can be later extended and updated to include a range of e-commerce and other capabilities.

Though most clients choose to have a bespoke website design created around their existing branding [or have designed a comprehensive new graphic identity for them], there are circumstances where you may prefer to utilise a template based design.

Using WordPress to Create a Brochure Website

Even if you intend only a small website to get you started with a web presence there is no overwhelming reason for not having it built initially on a WordPress base – then when the time comes to expand to something more interactive and flexible, you won’t need to pay to have existing content transferred over and also risk losing the search engine rankings you have gained for your existing pages. Expansion can be incremental, taking in which aspects of e-commerce, social media, blogging etc match your requirements, in whatever order of importance you decide.

WordPress Commitment

Although the core WordPress software is free to to download and deploy, much of its power comes from the third-party plug-ins and extensions on the market. To provide the maximum benefit to my clients I have full developer licences for the Headway layout creator and Gravity Forms contact form creator, a multisite licence for the BackupBuddy backup, restoration and server migration plug-in, as well as, of course, being able to obtain a single site licence for any plug-in you want integrated into your brochure website.