The Logo – A Brand’s Cornerstone

Your logo should be a key identifier of your business. Your logo design represents you and your company, provides the cornerstone of your brand. It differentiates you from the competition and provides credibility to your business. On your signage, business cards & stationery, websites, used as social media avatars and more.

In this day and age, you simply cannot afford to have a poorly designed logo. This is the reason some are willing to pay high amounts to specialist designers to come up with a suitable design. The commonly held understanding is that it takes considerable creativity to come up with a unique idea for a logo design.

Production Method

My workflow involves the initial creation of any new logo in a vector design application. This is so I can have the final version available as a vector graphic so allowing for total scalability without any detriment in the image quality. Once finished, I will then export it to a range of file formats dependent on the end use.

Standard Logo Design Package

  1. all graphics provided already optimised at the necessary resolutions for hard printing and web usage,
  2. unlimited colours, standard CMYK or RGB based,
  3. i will supply the original files as required in a variety of file types including Photoshop .psd, Illustrator .ai, .eps, .tiff, .jpeg, .png – ie. in whichever formats are required to cover usage in the full spectrum of media.

 Some Examples from my Logo Portfolio