The Basics In Marketing Your Website

No matter how great a website design is nor how compelling its content may be, without a clearly thought through marketing strategy few visitors will find their way to your website. The information in the following sections are designed to give a brief overview of some of the basic, almost obligatory areas that should be part of your strategy. These are by no means the only tools that might be considered, if you are planning an online campaign for an existing website then please get in contact to discuss a fuller range of options designed for a range of budgets.

Search Engine Optimisation for Websites

Content, content, content – the first three steps in getting a good, relevant ranking in the search engines. That is the client’s responsibility. From there visualeze will make sure that each web page has the content and code elements integrated to ensure that the quality of the content is fully appreciated by Google, Yahoo and the rest of the major engines.

I consider optimisation as a vital and intrinsic requirement of any website build, therefore every relevant page in new sites is comprehensively optimised at no additional charge.

SEO service packages are available by arrangement to bring existing sites up to the highest level of search engine preparedness.

A Few Tips about Optimisation – but not all!

In terms of search engine optimisation the page title is used by the major search engines as the most important piece of information available in order to help them determine the topic of your page, and thus helps a long way to determine the ranking of your page in the respective engines search results.

The meta keywords tag is no longer a major factor when search engines consider ranking sites, but both this and the meta description tag do still contribute to your ranking. A meta keywords tag is supposed to be a brief and concise list of the most important themes of your page.

The meta description tag is intended to be a concise and accurate summary of your page’s content. The key is that the description is unique and relevant to the content of that page.

Getting links pointing to your website from other sites is important – however, getting a few links from high ranked, relevant sites is vastly superior to a large quantity of links from link-swap and other sites which have little original or relevant content.

Tracking Keyword Position in Search Engines

By using search engine tracking software that emulates a manual search through each search engine it is possible to produce reliable and accurate website positioning reports. It produces reports which match the results you would get if you manually checked your choice of selected keywords or phrases in each of the major search engines, this in order to discover how highly your website ranks for these terms and what marketing strategies would be appropriate. Not only that, you can also track the positioning of your competitors at the same time and directly compare your relative positions.

The real beauty of this system is its ability to export a variety of search engine position reports as PDF, HTML, Excel, CSV or Text files which can be emailed to you. From these it is easy to build a comprehensive archive of your website’s progress and adjust content and marketing strategies to improve its visibility. A schedule for updated reports at the frequency of your choice can be arranged to suit your needs

Link Management and Tracking

Achieving good rankings in major search engines is a blend of many techniques, among which incoming link management can be a highly crucial one. Major search engines will improve your website rankings depending on the number and quality of the sites linking to your domain. The evolution of your link status can be tracked to show what sites are linking back to you, what’s more the same came be done for your competitors’ websites. Reports can be commissioned as as a one-off event or on a regular schedule showing the ongoing link development.

Graphical Banner Advertising for Web Marketing Campaigns

“Banner ad” as a term gets it’s name from one of the first graphical advertisements found on the internet. It’s called a banner because the original dimensions of the advert were 468×60 pixels which resembles a classic horizontal fabric banner. Nowadays the term refers more generally to graphical advertisements, which come in a wide variety of sizes and ratios. Marketing campaigns involving adverts of this nature broadly fall into two categories.

1. A placed ad is similar to advertising in the printed press or other media. You either pay a flat fee to have it shown for a set period on a host site, or on a pay-per-click basis, or a mixture of both.
2. A banner exchange is where a group of website owners contribute advertising to share amongst the pool. You offer to display the other site owners’ ads on your site in exchange for displaying your banner on another site or sites. These schemes rarely involve straight swaps but more likely take into account such things as exchange ratios, clickthrough rates and impressions.

Visualeze can, according to requirement, not only design your banner but also provide advice on strategies and even completely manage campaigns for you.